From opinion wars to evidence
Obivu was founded by a product leader who counted a familiar cost: her team spent more hours arguing about what users wanted than building it. Every meeting had its HiPPO, every roadmap its loudest voice. The tool she wished for — one that reads every piece of customer evidence and ranks it honestly — didn't exist, so her next company built it. That tool is Obivu.
Obivu ingests the evidence you already generate: customer interviews, support tickets, NPS verbatims, churn surveys, and product analytics. It clusters, deduplicates, and validates against usage data, then outputs a single ranked feed of insights — each tagged with who said it, how often, and what they're worth in revenue terms.
What teams do with it
- Ship the features their highest-value users are demonstrably asking for — in days instead of quarters of deliberation.
- Kill zombie requests: insights that felt loud but trace to three churned accounts lose their grip on the roadmap.
- Close the loop: link shipped work back to the original signals and see satisfaction move.
1,840+ product teams across 54 countries run Obivu, processing 9.2 million feedback signals — from B2B SaaS product managers and growth leaders to UX researchers drowning in interview notes. Migration is free from Dovetail, Pendo, and Productboard, because switching tools should never be the hard part.
Our standard
An insight without evidence attached doesn't enter the feed — Obivu was built to end the era of 'I feel like users want this.' Product teams rated us 4.9/5 across 612 reviews, and the number we watch closer is different: hours of debate deleted per roadmap cycle. Obivu is customer intelligence for product teams — every signal ranked, every decision defensible.