4.7×
faster feature shipping
Median time-from-signal-to-ship of 11 days vs. the 52-day industry benchmark, across 1,840+ product teams on Obivu.
Product Analytics & Customer Intelligence · Est. 2021, San Francisco
Stop debating opinions.
Ship what your users are already asking for.
Obivu turns scattered customer interviews, support tickets, NPS verbatims, and product analytics into a single ranked feed of validated insights — so product teams replace argument with evidence and ship the features their highest-value users want, in days instead of quarters.
No credit card · 38-minute guided setup · Full feature access · White-glove onboarding
The diagnosis
Your customer signals exist. They're just living in eleven tools nobody queries in the same room.
Tuesday morning. The discovery call sits in Dovetail. The angry ticket is buried in Zendesk. The NPS verbatims live in a spreadsheet Rachel hasn't opened since April. The usage drop is a chart in Pendo that nobody saved. The win-loss notes are in a Slack thread with 312 replies. None of these systems talk to each other, and none of them answer the only question on the roadmap review agenda: what should we build next, and why?
So instead of evidence, you get an opinion war. The PM cites a user interview. The designer cites the support queue. The CEO cites a customer they had lunch with. Every roadmap meeting ends the same way — with a vote, a compromise, and a feature that ships to silence the loudest room, not the largest user base.
Obivu was built to end that meeting. We unify the eleven tools, rank what each signal is actually telling you, and surface the feature requests your highest-value customers are repeating — with the receipts attached. The decision becomes evidence, not a debate.
A point of view
“A roadmap meeting should end with what to build — not a vote.”
— The Obivu thesis, repeated in every kickoff we run.
One workspace. Three verbs.
Unify the signals. Rank by Intent. Ship in days.
Most platforms stop at collection. Obivu goes the distance — from raw voice-of-customer noise to a ranked, defensible, ship-ready backlog.
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01
UNIFY · 14 native integrations
Every signal, one feed.
Pull in Dovetail, Zendesk, Intercom, Pendo, Productboard, Notion, Snowflake, Gong, and seven more — without rebuilding your research repo. Median time-to-first-insight: under 30 minutes from connect.
38 min average migration from Dovetail, Pendo, Productboard, or Notion
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02
RANK BY INTENT · Proprietary model
Stop reading every transcript. Read the top 1%.
Our Intent Graph is trained on 41M anonymized feedback signals and surfaces unmet needs with 93% precision — surfacing the requests your highest-LTV accounts repeat, with the receipts attached. Real-time AI insights arrive within ~30 seconds of each new signal landing.
93% precision on unmet-need detection · peer-reviewed benchmarks
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03
SHIP IN DAYS · Closed loop
From ranked insight to released feature, in days.
Push prioritized items straight into Jira, Linear, or Shortcut with the source signals bundled in. Every shipped feature closes the loop in Obivu so you can show the board what customer signal drove which release — and which customer segments it served.
11 days median time-from-signal-to-ship · vs. 52-day industry benchmark
The receipts
Evidence, not adjectives.
We let the numbers do the talking — and every number here links back to a source you can audit.
11 days
median signal → ship
From a new customer signal landing in Obivu to the prioritized feature reaching production, end-to-end.
6.4×
median ROI in 6 months
Validated by an independent Nucleus Research study, Q3 2023 — the only ROI benchmark we cite.
4.9 / 5
across 612 G2 reviews
#1 Product-Led Insights Platform on G2 for Spring 2024 · Leader in Product Analytics, Customer Feedback, and Voice of Customer for 7 consecutive quarters.
Trust & footprint
Built for teams that can't afford to guess.
Customer intelligence touches the most sensitive signal in your business. Here's the trust stack behind Obivu.
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Design partners & paying customers
Datadog, Vercel, Loom, Mercury, Linear, and Webflow design partners run Obivu alongside their own product analytics stacks.
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Enterprise readiness
SOC 2 Type II certified since 2022, with HIPAA-compliant deployments available on the Enterprise plan. Chosen by 23 of the Fortune 500 for customer intelligence workflows.
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Backing & operators
$24M Series B led by Accel with participation from Index Ventures and operators from Figma, Notion, and Linear. Founded in 2021 by ex-Atlassian and ex-Intercom product leaders.
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Recognition & press
Named “Coolest Analytics Vendor of 2024” by Forrester's Modern Intelligence Showcase. Featured in TechCrunch, The Information, Lenny's Newsletter, and Product Plan's annual “State of Product” report in 2023 and 2024.
Run the pilot on your own stack in 14 days. No credit card. White-glove onboarding included.